Avdi, Müesli packer,
at bio-familia since 2005
“In the packaging department, we're constantly working on using less packaging. Why? To protect our environment.”
Avdi, Müesli packer,
For our müesli we source as much oat flakes as possible from Switzerland. We support Swiss oat farmers who direct their production on the principles of regenerative agriculture and focus on healthy soils: www.agricultura-regeneratio.ch. Nevertheless, the demand for Swiss oats is bigger than the supply. For such reason we have to supplement part of our needs with European oats. Rolled oats are an indispensable ingredient for our müesli. Even the wholefood-pioneer Dr. Bircher-Benner relied on oat flakes in his original Birchermüesli recipe – and to this day we stick to it. As they contain several vitamins B, magnesium, zinc, calcium, iron and other important nutrients, they are a true superfood. Thanks to their many soluble dietary fibres they are very good for the digestion.
The crispies consist of pea protein, wheat and manioc starch. Pea protein and wheat come from Europe, while manioc starch comes from Thailand, where the growing conditions are optimal. The crispies not only give our muesli a plant-based protein kick, they also provide a special crunchiness.
Similar to oats, the level of self-sufficiency for sunflower oil in Switzerland is very low, at only about 5–10%. For this reason, we not only source it from Switzerland, but also from other European countries, Africa and South America. We need sunflower oil to bake our Müesli. Its neutral taste and ideal behaviour at different temperatures makes it the perfect choice, and we only ever use as much of it as necessary.
We source our maple syrup from North America. Canada and the US are renowned for their maple syrup production. The syrup is a natural, plant-based sweetener that gives our Müesli its unique flavour.
Our rice flour comes from the EU, mainly from Italy. Top-quality grains are used for the production of our rice flour.
Oligofructose is a natural dietary fiber produced from the chicory root. Our supplier in Germany, specialized in functional fibers, processes raw ingredients from Belgium for this purpose. Oligofructose helps the clusters remain chuncky in the baked muesli, which otherwise would only be possible with granulated sugar. This way we can do without part of the sugar – retaining the full crunchy experience.
We obtain our sunflower seeds from Bulgaria, a true center of excellence for this raw material. We work with a supplier who produces highest purity with a modern and large hulling plant. Our Bulgarian partner is committed to sustainable, social and ecological business practices. His sunflower seeds are harvested exclusively in Europe, in the Black Sea region. This ensures short transport distances and a correspondingly low CO2 footprint. Sunflower seeds not only provide a fine taste in our müesli, they also contain a high proportion of vegetable protein and an essential amount of magnesium and various vitamins.
The almond protein powder is produced in the USA from Californian almonds. Our supplier relies on a cooperation of various almond farmers using a unique production process to obtain the best possible end result.
We source almonds from California, where they provide the best quality worldwide. The refinement of the almonds is done in Sachseln: each almond is hand-selected and carefully roasted. The roasting process enhances the mild, sweet, nutty aroma. Almonds are full of healthy nutrients and minerals. They contain mono- and polyunsaturated fatty acids, high-quality proteins and fibre.
We source our pumpkin seeds from the Austrian Weinviertel winegrowing region north of Vienna, near the Czech border. Our long-standing partner and supplier, a local family business, consistently ensures top quality with its stringent production standards. We are able to trace the raw material back to the farming family's field. Pumpkin seeds have a unique taste and are loaded with nutrients thanks to their high levels of zinc, magnesium, iron and selenium. We like to use them in our Müesli for this reason.
We source our linseeds from Belgium, a real know-how centre for its processing. Flax grows particularly well in subtropical areas. Therefore, our flax seeds usually come from Kazakhstan. Also in our country some flax fields with their small blue flowers are seen. However, the local harvests is not sufficient for our needs. Flax seeds contain valuable omega-3 fatty acids and support digestion due to their high dietary fibre content.
Our sea salt, which we only use sparingly, comes from France and Italy.
The natural vanilla aroma gives our müesli a slightly exotic flavour. Depending on the extraction method and the origin of the raw materials, the vanilla flavour can have a flowery or even smoky flavour note. Our vanilla flavouring comes from a Swiss aroma manufacturer and has a typical vanilla-bean-taste.
Protein is a biological nutrient made up of a chain of organic compounds called amino acids, with a wide range of functions that are vital for life in human organisms. For instance, proteins provide structure for the muscles and heart, they are important for healthy nails and hair, and for transporting red blood cells and hormones around the body. Proteins are therefore also very important for muscle development, especially in athletes.
Amino acids are the smallest components of proteins. You can think of a protein as a chain of pearls tangled up in a ball, where the individual pearls are the amino acids. There are a total of 20 amino acids, which are responsible for the composition of proteins in living beings. Of these, nine are considered essential amino acids. Essential in this context means that they must be provided in our diets and cannot be produced by the body on its own. The nine essential amino acids are: histidine, isoleucine, leucine, lysine, methionine, phenylalanine, threonine, tryptophan and valine.
The protein in our High Protein low sugar crunchy Müesli comes from the grains, pulses, nuts and seeds it contains – specifically oats, wheat, pea, almonds, flaxseed, sunflower seeds and pumpkin seeds.
A bowl of High Protein low sugar with or without milk provides a balanced protein composition: all nine essential amino acids are included (see amino acid profile, figure 1 [with milk] and figure 2 [without milk]). Essential in this context means that the amino acids must be provided in our diets and cannot be produced by the body on its own. The amino acid lysine is present in the lowest amount in High Protein low sugar, which is typical for a cereal product. The best way to meet your daily protein needs is therefore to opt for lysine-rich foods in other meals, or add lysine-rich ingredients to your High Protein low sugar crunchy Müesli. Examples of lysine-rich plant-based foods include a wide range of nuts, seeds and pulses. You can find the perfect recipe here.
Städte Bern & Zürich inkl. Agglomerationen, Stadt Luzern, in Teilen der Kantone OW/NW.
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