For our müesli we source as much oat flakes as possible from Switzerland. We support Swiss oat farmers who direct their production on the principles of regenerative agriculture and focus on healthy soils: www.agricultura-regeneratio.ch. Nevertheless, the demand for Swiss oats is bigger than the supply. For such reason we have to supplement part of our needs with European oats. Rolled oats are an indispensable ingredient for our müesli. Even the wholefood-pioneer Dr. Bircher-Benner relied on oat flakes in his original Birchermüesli recipe – and to this day we stick to it. As they contain several vitamins B, magnesium, zinc, calcium, iron and other important nutrients, they are a true superfood. Thanks to their many soluble dietary fibres they are very good for the digestion.
Similar to oats, the level of self-sufficiency for sunflower oil in Switzerland is very low, at only about 5–10%. For this reason, we not only source it from Switzerland, but also from other European countries, Africa and South America. We need sunflower oil to bake our Müesli. Its neutral taste and ideal behaviour at different temperatures makes it the perfect choice, and we only ever use as much of it as necessary.
Our rice flour comes from the EU, mainly from Italy. Top-quality grains are used for the production of our rice flour.
Oligofructose is a natural dietary fiber produced from the chicory root. Our supplier in Germany, specialized in functional fibers, processes raw ingredients from Belgium for this purpose. Oligofructose helps the clusters remain chuncky in the baked muesli, which otherwise would only be possible with granulated sugar. This way we can do without part of the sugar – retaining the full crunchy experience.
Our sea salt, which we only use sparingly, comes from France and Italy.
We source multigrain flakes from Germany. They are mainly made from German whole grain wheat meal and add a touch of grain to our Müesli recipes.
The crystal sugar used in our müesli is made from the juice of Swiss beet. Thanks to the sugar, our baked müesli become crispy (oder crunchy?) and are formed into beautiful clusters. It gives the müesli also its pleasant sweetness. Since we do not use artificial sweeteners for our familia products, we apply sugar consciously. How much sugar we use for each müesli is always a compromise between enjoyment and health. In our online-shop you will find an overview of the products with little or no added sugar.
Our organic amaranth comes from India and South America. Growth requires a warmer climate than in Switzerland. The amaranth is puffed in the Emmental (Switzerland). The procedure is similar to popcorn. The nutty taste and crunchiness of puffed amaranth makes a wonderful addition to our müesli.
The coconut flakes used in our Müesli are from the Philippines. The natural flavour and taste are preserved by drying the coconut flesh and grinding it into delicious, delicate shaved coconut – without using sweeteners or additives. Our coconut flakes are, of course, subject to stringent requirements in relation to quality and social standards.
The whole wheat-flour used in our müesli originates from Swiss wholegrain wheat and rye. The high proportion of husks in whole wheat-flour gives it a stronger taste. The content of vitamins (B1, E), minerals and fibers is much higher compared to light flour.
We use low-fat cocoa powder and cocoa beans from West Africa (Nigeria, Cameroon, Ghana and Ivory Coast). Cocoa is rich in protein and contains a large amount of fibre. Pure cocoa powder also contains magnesium, potassium and valuable antioxidants that protect our cells from free radicals and premature ageing.
We obtain pomegranate seeds from Turkey, where they have been cultivated for centuries. The drying process takes place in Serbia. In our müesli, they not only provide a pleasant tart taste, but also enhance the appearance of the muesli. Pomegranate seeds are superfruits: they contain antioxidants protecting our body from ageing and from oxidative stress and contain various minerals in addition.
We largely source our currants from Poland, a country whose climate conditions allow regular high-quality harvests. Red currants are grown in shrubs. Harvesting them is a highly intricate process that must be carried out by hand. For this reason, they are available in limited amounts.
Vitamin D3 (the sun vitamin) contributes to the absorption and utilization of calcium and to keep a healthy bone mass. Muscle function and the immune system also need a sufficient amount of this vitamin. We use various minerals and vitamins for our functional müesli.
Zinc is one of the most important minerals in our body, because it contributes to a normal function of the immune system. For our functional müesli we use various minerals and vitamins.
The Youthful Crunchy Müesli contains the superfoods pomegranate, currants, cocoa and amaranth as well as important whole grains. Superfoods are naturally rich in nutrients. Pomegranate seeds and berries in particular contain valuable plant secondary compounds. In addition, the zinc contained in Müesli can protect our cells (including skin and hair) from oxidative stress. When combined with vitamin D, this supports the immune system even more. This ensures enhanced vitality and glow.
If you want to literally glow from within, the most important thing is to eat a balanced diet that has a rich variety of fresh vegetables and fruits. The best way to enjoy your fruits and vegetables is to 'eat the rainbow'! That's because each colour represents a different plant secondary compound, which in turn fulfils a different function. Plant secondary compounds are defensive compounds that protect the plant from external influences. Have you ever wondered how it is that an apple, an aubergine or a tomato has such an intense colour and evenly plump skin despite stressful environmental influences? In addition to the high water content and cell-protecting micronutrients such as zinc and vitamins, this is also due to the plant secondary compounds.
Plant secondary compounds include flavonoids, phenolic acids, carotenoids, phytoestrogens, glucosinolates, sulphides, monoterpenes, saponins and phytosterols. Below you will find a brief overview of the plant secondary compounds that can also be found in our Müesli, depending on the ingredients. The possible health effects were mainly observed in pre-clinical animal trials and in-vitro tests.
Found in e.g: apples, pomegranates, berries, plums, various vegetables, black and green tea Importance for the plant: red, light yellow, blue and violet pigments Possible health effects: antioxidant, antithrombotic, blood pressure lowering, anti-inflammatory, immunomodulatory, antibiotic.
Found in e.g: whole grain products, nuts, cocoa, coffee, tea Importance for the plant: defence compounds against predators Possible health effects: antioxidant
Found in e.g: carrots, oranges, apricots, tomatoes, peppers, green vegetables Importance for the plant: pigments (yellow, orange, red) Possible health effects: antioxidant, immunomodulating, anti-inflammatory.
Found in e.g: cereals and pulses (e.g.: soybeans), linseed Importance for the plant: plant hormones.
Found in e.g: legumes, soy, oats Importance for the plant: bitter compounds. As you can see, what is good for the plant is very likely to be good for us. So create your own rainbow of different-coloured fruits and vegetables every day and discover new radiance!
Dietary fibre is perhaps just as important for glowing from within. From a chemical point of view, dietary fibres are many sugar molecules strung together. The sugars in fibre can only be used by our bodies to a small extent, which means that their effect on the body is very different to other sugars. Dietary fibres enter the large intestine in a mainly undigested state, where they are broken down by our intestinal bacteria into short-chain fatty acids and other health-promoting compounds. These compounds have an anti-inflammatory effect on various processes in the body and also lay the foundation for the development of healthy intestinal flora.
A healthy intestinal environment creates the best conditions for a strong immune system and balanced skin. The gut also uses the 'gut-brain axis' to signal to our brain that it is healthy and happy. The result: we feel good and this is visible in our radiant appearance. It is not for nothing that the skin is often called the mirror of the soul.
Good sources of dietary fibre are whole grains such as whole oats, nuts, seeds, legumes and of course fruits and vegetables. So let's get going: enjoy a bowl of the nutrient-rich Youthful Crunchy Müesli plain, or try adding fresh berries and pomegranate seeds. You can find a recipe for a Youthful Berry Bowl in the Recipes section.
Städte Bern & Zürich inkl. Agglomerationen, Stadt Luzern, in Teilen der Kantone OW/NW.
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